Sprout: Mentorship App
How might we design flexible mentorship experiences for early career individual?
Case-study Overview
This capstone project was a personal exploration I took on in my Major Two Studio course at Parsons. I wanted to challenge myself by rethinking how we network and find mentors—something I personally struggled with early in my career.
Design Challenge
Select an existing product and design a new feature to improve its functionality.
Goal/Opportunity
Add a new feature to the Apple Weather App.
Timeline
Nov 4 - 29, 2024
Role
Product Designer
Skills
User Interview
Sketching
Design System
Industry
Sustainability
Tools
Figma
The Problem
Many early-career creatives struggle to network
Early-career creatives often struggle to find meaningful mentorship —resulting in mismatched mentorship, cold outreach, and missed opportunities for genuine growth and connections
83%
say mentorship is crucial to their career
but only
55%
have actually had one
8.5%
average response rate for cold email on Linkedln
80%
Americans say they’ve used TikTok to network
The Solution
Sprout is where you …
Connect, Chat & Grow
Target Users
Any mentees that are looking for a mentor
Competitor Research
Reviewed the top 3 networking platforms
Desk Research
What exist today?
Interview Insights
Synethesizing Interviews
I spoke to a range of people: recent grads, those in their first few years of work, and a few seasoned designers. All of them had the same frustrations with current platforms—they wanted more personalized experience.
This then led me to question
How might we...
From HMWs to
From HMWs to "how it might look"
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How does Sprout Works?
